For more than five years, AVPro Global has partnered with the D-Tools i3 Partner Program, and the results speak for themselves. According to Tom Devine, Vice President of Marketing at AVPro Global Holdings, the program delivers more than visibility, it delivers direction.
“At AVPro, we have been a partner of the i3 Program from D-Tools for over half a decade. It’s been a big impact for us being able to know what’s going on in the market, what our dealers are doing, what they are selecting,” says Devine. “It’s given us the insights to really be able to take the industry and mold it the way we want to.”
That insight is not occasional. It is built into AVPro’s rhythm. Every two weeks, the team brings the i3 Partner Program dashboard into its marketing and sales meetings.
"Every 2 weeks in our marketing meetings we have our i3 program pulled up and we are looking at the analytics." -- Tom Devine, AVPro Edge
“So, every 2 weeks in our marketing meetings we have our i3 program pulled up and we are looking at the analytics inside this platform,” Devine explains. They review bids, close rates, product trends, and pipeline health. If a product dips or a mid-tier item starts gaining traction, they see it. Then they act.
The value extends to the field. “A lot of our integrators are using D-Tools as almost a CRM,” Devine notes. With AVPro Edge products embedded directly in the D-Tools platform, integrators can quickly find and specify what they need. No hunting. No guesswork. Just efficient workflow.
For AVPro, the i3 Partner Program is not a nice-to-have. It is a competitive advantage. As Devine puts it, “If you’re on the fence on joining D-Tools, jump on the right side. I can tell you as a manager here at AVPro it has been crucial.”