For Sonance, innovation isn’t limited to its products, it extends to how the company understands and serves its customers. As a longtime member of the D-Tools i3 Partner Program, Sonance and its subsidiary brands James Loudspeaker, iPort and Trufig leverage data and insights to refine its strategies and strengthen relationships across the channel.
“Sonance has been a partner member with D-Tools for many, many years… five plus,” says Brad Thiess, Vice President of Services at Sonance. “The information we get from our Insights+ dashboard provides us with valuable insights into our product mix, where it’s being utilized across regions and dealer types, and opportunities to allow both our design services and sales teams to better understand the metrics.”
That access to actionable intelligence helps Sonance identify growth opportunities and refine sales focus, creating a tighter connection between the company’s internal teams and its dealer network.
D-Tools Integrated Product Library Is Vital
According to Thiess, being part of the D-Tools Library is also a crucial element of its D-Tools partnership.
“It’s really important for us as a company and as a vendor to be part of that D-Tools Library,” he explains. By ensuring complete and accurate product data—from pricing and specifications to dimensions—Sonance enables its authorized integrators to confidently design, quote, and specify solutions.
“From a vendor side, we see when the order comes in. From a D-Tools perspective, we see it when it’s dropped into the proposal, giving us a six-month to one-year look ahead at what’s happening in the marketplace.” -- Brad Thiess, Sonance
For highly configurable product lines like James Loudspeaker, this integration is particularly powerful.
“One SKU can have six different options,” says Thiess. “The D-Tools platform allows integrators to easily assemble those options into packages and kits with the correct pricing structures, ensuring our products are represented in the best light.”
Gaining Visibility into Future Sales Activity
Beyond the product data, Sonance finds deep strategic value in D-Tools’ Insights+ reporting. The platform helps the company’s field sales teams, which are spread across the U.S. and Canada, to better understand brand utilization in different territories, identify specification trends, and plan training initiatives.
“It allows us to understand the market and the opportunities that we have,” Thiess notes. “It validates and enhances what we already get from our own systems.”
The biggest advantage, he says, comes from visibility into future market activity.
“From a vendor side, we see when the order comes in,” Thiess explains. “From a D-Tools perspective, we see it when it’s dropped into the proposal, giving us a six-month to one-year look ahead at what’s happening in the marketplace.”
For manufacturers, that kind of foresight isn’t just convenient, it’s transformative. By combining real-time intelligence with authentic partnership, Sonance and D-Tools are helping shape a smarter, more connected integration industry.
